Signage Policies
The following criteria and procedures reflect Clark University's policies regarding the naming of all University buildings and grounds, identifiable portions of buildings/rooms and outdoor areas of the University campus.
The naming should advance Clark's reputation as well as increase public support for the University and its programs.
The naming should not confuse the visitor about the location or function of the designated building, area or department, but should enhance a visitor's ability to identify, locate and use it. It has been established that the department's name shall appear before the word "Department". See "English Department." This allows the name of the department to be seen quickly, which is especially important for visitors driving on campus (it also saves space for the word "of", which is critical for department signs with longer names).
Clark University has set parameters for sign design and materials. Currently one manufacturer produces Clark's signs, ensuring all signs are consistent. If a building has a donor name attached to it, the donor name is in a shade lighter than the background of the sign, and the name of the department is in white, so that the department name stands out as the most readable part of the sign. See "English Department."
Other exterior signs may include letters or plaques on buildings. The style of these may change depending on the age and style of a building. Although a few style adjustments may be made across campus, the goal is to maintain consistency.
Exterior signs are produced and paid for by the Marketing and Communications Office on a priority basis, and as funds allow. Requests for signs should be submitted to the Creative Service manager, Kay Hartnett.
Interior signs are paid for by the department requesting the signs. The University's selected manufacturer will also produce these signs, in order to keep consistency across campus. Contact the Creative Service manager, Kay Hartnett for information on how to contact the manufacturer. Guidelines for the language and look of interior signs and interior donor-recognition signs are being developed.